Following the widespread success of its US online megastore, fashion design house Ralph Lauren outlet uk has extended its online shopping platform to customers in the UK. While the United States site has been online since 2000, executives felt they could no longer ignore the potential sales to be derived from the Ralph Lauren outlet UK online retail market, following in the footsteps of major UK brands like Topshop which made their entire catalogues available online during the last 24 months.Industry analysts suggest that heightened consumer expectation for luxury brand access online will fuel the development of similar online shopping sites from other famous fashion and design houses. As for the UK Ralph Lauren site, it hosts a number of labels currently under the Ralph Lauren brand umbrella. High-end items such as those sold by Ralph Lauren Purple Label will continue to be exclusively available from select physical locations in the United Kingdom.Items available on the site include men's, women's, children's fashion, baby clothing and gifts sections, as well as several items from the cheap Ralph Lauren outlet Home collection, such as linens, bedclothes and select household furnishings.The move from a major brand such as Ralph Lauren into the online retail market represents a major step for the industry. Persistent concerns with replicating the in-store experience in an online environment kept as many as two-thirds of luxury brands from making their products available online as recently as four years ago. Since then, the trend has been toward a mixture of accessibility and exclusivity, with many brands making a limited catalogue available online, and some embracing a new online demographic in marketing products available only through online stores.
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